PR expert to
high-growth brands and individuals
PR is near and dear to my heart, as I've seen the results it brings — especially for brands and startups in non-traditional spaces. My career, and actually my entire life (ask me about it!), has been enveloped within new industries that are breaking down taboos. In my 9+ years in the PR world, I’ve demonstrated the ability to break down those boundaries to help my clients secure highly impactful placements in top-visibility, mainstream media outlets.
Meticulous Pitches
When pitching to busy journalists, every word counts. I tailor all my pitches to the angle, the publication, and the reporter. And foregoing bulk pitches leads to serious results.
Deep Experience in High-Growth Industries
I specialize in working with consumer-facing brands, as well as individuals and experts who are thought leaders in their space. In my 9+ years in public relations, I’ve learned the landscape of reporters and publications, and I’ve developed strong connections across top-tier outlets. Utilizing strategic and creative PR has helped my clients achieve record growth, increased demand and sales, and a snowball effect of exponential, impactful press coverage in top-tier outlets.
INDUSTRIES
Beauty
Breaking through the clutter in the beauty space requires ingenuity, creativity, and industry-specific expertise. Brands I’ve worked with include Nomad Haircare and Slurp Laboratories.
Food & Beverage
I help clients design media events and forge partnerships that drive buzz and business. Brands I’ve worked with include The Standard, Chef Jason Roberts, Disco Dining Club. and Of the Night.
Health & Wellness
Award-winning expert in the health & wellness, and sexual wellness industries. Brands I’ve worked with include Lovability, Doc Johnson, and Lorals.
Podcasts
Promoting podcasts and thought leaders requires a creative touch, and a consistent stream of fresh pitch angles. Podcast networks I’ve worked with include TableCakes Productions and Something Scary by Snarled.
Third-party recognition is a must in any consumer products space. I am deeply immersed in the landscape of product editors. Brands I’ve worked with include Albany Park and Edloe Finch.
Consumer Products
PLACEMENTS IN
Testimonials
“Until I started working with Erica, I always used to say ‘there’s no such thing as a good publicist… just good clients.’ Erica proved me wrong on this. I worked closely with her for several years, and not only is she a top-notch publicist who delivers consistently brilliant results (and consistently great placements that had an impact on the business), she’s unpretentious, naturally collaborative, works hard and fast, and creates genius work. Best of all, you can tell she truly cares… it’s not just a ‘job’ to her. Erica has my highest recommendation.”
— Thao D, Doc Johnson
“Before I met Erica, spending money on PR seemed like a “nice to have” rather than a “need to have.” I couldn’t have been more wrong. Within a year of working with Erica, we have doubled our web traffic, picked up several big name accounts, and gotten on the radar of very important editors. Most importantly, Erica is fabulous to work with. She has consistently shown her excitement to work with us and has always made our team feel like we’re among family. She’s the real deal.”
— Jen F, Nomad Haircare
“I have often told people that Erica is one of the best public relations reps I’ve ever worked with as a writer. She’s one of the rare few who knows exactly how to work with the media—she’s conscientious of my deadlines, she keeps tabs on what I’ve written about in the past, and she’s smart about developing new angles when pitching a story about her clients. When a pitch from Erica shows up in my inbox, I know it will be something worth my time. Thank you, Erica!”
— Amanda C, Bustle Digital Group
Case Studies
Sex Toys Heading Up the New York Times Style Section
Everyone told me it couldn’t be done. “The mainstream press won’t write about a sex toy company.” But I found a new angle — family businesses — and it was a hit. Doc Johnson made its way through a round of press, culminating in this dream placement. This press round increased Doc Johnson’s business by more than 300% over the next two months.
Allure Calls Emerging Beauty Company a Future “Household Name”
A science-backed K-beauty brand was newly launched when it enlisted EBPR to craft a messaging strategy and launch a US media relations campaign. My beauty industry experience, along with my understanding of how to effectively communicate the brand’s differentiators, proved to be a winning combination. Through creative pitching and targeting, we hit all of our initial media targets for the launch, including Byrdie, Glamour, Vogue, and more. Allure magazine noted that, although Slurp Labs hasn't been around very long, “we won't be surprised if this new launch makes it a household name.”
Culinary Podcast Makes The Sunday Times
On the first Sunday of every month, The Sunday Times, the UK’s largest print and digital newspaper, features a special food section featuring all of their top culinary stories. By expanding outreach beyond US media, and hyper-targeting the most influential UK food editors, this food podcast client landed on the first page of The Sunday Times’ special food section, as the only podcast to be recommended in the Letter from the Editor.
Pitching to Photographers FTW
There is always a creative way into getting clients landed in media targets; and sometimes, thinking outside the box is the best way in. During my first media push for sexual wellness brand Doc Johnson, I started reaching out to press photographers who were credited in more than one story within our beat— the sexual wellness industry, in this case. This strategy landed a multi-page photo essay in LA Weekly; both traffic and online sales doubled over the next month.
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